I am currently working in the powersports industry providing marketing, IT and infrastructure services to one of the largest Indian motorcycle dealers in the US. Our dealer group has 3 locations and we work to increase market share in all of our DMA's. Surviving and growing in the digital marketplace requires detailed knowledge to build a successful strategy. Managing all of the parts is essential to controlling costs while remaining effective.
Companies of all sizes face many challenges in our rapidly evolving economy. One of the challenges is to stay ahead of competitors using marketing channels and technology investments efficiently. Now more than ever it is important to understand how every dollar is spent and what a dealership receives with that investment.
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