Understanding Inventory Shaping and Market Forces (Part 1)
In depth look at using motorcycle and powersports inventory details to enhance marketing strategies.
2023 Powersports Summary
Some thoughts on how 2023 unfolded and what I see happening in 2024.
Why You Need To Handle Your Marketing In-House
Everywhere you look, people are offering to market your motorcycle dealership. From the company that provides your website services to the powersports manufacturers to dedicated marketing agencies, plenty of people are ready to put you ahead of the competition.
CycleTrader Reporting
If you only use your Cycle Trader account to list motorcycles, you leave money on the table. Their Market Insights tool has several features that are included with even the most basic package that will help you sell more motorcycles and be more efficient. When you go to Cycle Trader and log into your Dealer … Read more
Establishing ROI Benchmarks for Motorcycle and Powersports Marketing Budgets (Part 1)
As a dealership owner who is spending money to market their business, you must work towards establishing robust ROI benchmarks for your marketing budget.
Understanding Inventory Shaping and Market Forces
For those business models that rely on procuring and selling inventory for their revenue, it is essential for the people who handle the inventory to have a clear channel of communication with the marketing team. There are companies where that isn’t always the case, resulting in wasted money and slow reaction time. Slow reaction time … Read more
Combining Data Points to Build an Inventory Marketing Strategy
Powersports dealerships have access to more information now than ever before. We have incredibly detailed reports that can be reviewed and data that can be downloaded – often at no cost. Our dealerships use much of our marketing budget for advertising through online listing services, search engine marketing, social media marketing, and our CRM data. … Read more