Mindspear Blog Articles

Jeff Gandy
/ Categories: Digital Marketing

Major Change to Indian Ship Date Visibility

Higher visibility for Indian motorcycles ship dates.

Up until now updates to presold orders were done with a PDF process and an update on the Polaris dealer website weekly. Owners could not see the update to their unit until they were scheduled to ship within 45 days. According to Polaris only 25% of the orders had a visible ship date that people could see. This was part of the reason I was doing my own updates on Reddit every so often which was really just an extension of what we were doing for our customers.

Per Polaris today: "Effective immediately, we will be implementing a new process to publish expected ship dates for ALL open pre-sold orders. Our goal is to increase visibility and communication to you and customers from when a pre-sold order is placed through delivery. This will impact new and existing pre-sold orders

New Pre-Sold Orders: The published ship date range on the dealer and owner’s portal will match the weekly expected ship date PDF communicated at the time of order.

Existing Pre-Sold Orders: The published ship date range will be updated to reflect the current expected ship timing

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