Knowing the characteristics of what is popular in your DMA and then matching that to your own inventory is a very valuable tool when creating campaigns.

Before you agree to turn over your domain registar account to a developer you need to read this article.  You should consider this article when you are working with a developer on a new website and registering a new domain.  Understand your intellectual property and its value as well as the hazards of losing control of your domains.

I dislike the idea of any area of a business being a black hole for expenses. Granted, some things are hard to quantify, but every cost and its resulting return should be something that is understood.  Especially in a fast paced environment such as a start-up where everyone is stretched thin.  It is just too easy to bleed cash from an area where someone simply doesn't have the time to watch all the corners.

When you are operating a dealership that has invested in a quality phone system, a top-of-the-line CRM, showroom/door traffic monitoring and a detailed accounting system then you must find a way to link all of these together to monitor your marketing spends.  It goes beyond that, in terms of monitoring all aspects of your business, but for our purposes today lets talk about marketing and business health.

Everywhere you look there are people offering to market your motorcycle dealership.  From the company that provides your website services, to the powersports manufacturers, to dedicated marketing agencies. There is no shortage of people ready to put you ahead of the competition. This may sound strange coming from someone who has done lots of consulting work in the past, but the truth is for a motorcycle dealership the best solution for marketing is to handle it in-house. There are several reasons I say this, and I would like to offer my insight.